About Us

LaGrand Furniture has been operating in the furniture industry for more than 17 years, in partnership with LaForma and Nori Handelab, we are specialist suppliers of high-quality furniture and home wares to the trade and residential furniture sectors across Australia and New Zealand.

LaForma

At LaForma we design, develop and distribute modern furniture and homewares. Founded in 1982, LaForma works with the best retailers in the furniture business as well as with designers, architects and the major players in the commercial field. With our international expansion, our goal is to provide a fast and reliable service worldwide without forgetting our focus on design, quality and sustainability. Our teams in Australia, Europe, and Asia consist of dynamic and highly professional individuals, who are constantly looking for ways to bring the best collections to our worldwide partners.

Customer Focus

Respect in all our business dealings, customer focus, commitment, positivity and pro-activity are the fundamental values of our teams. In LaForma, honesty and trust in people are the basis of all our relationships. We try to be positive, find the best solutions and make things easy for our customers. Every day we strive with enthusiasm to build a better company and to achieve our ambitious goals.

Solidarity

Aware of the current world situation, LaForma strives to be a socially responsible company and collaborates with various NGO’s: Direct Aid (offering opportunities to children in Haiti), AHS (Humanitarian Solidarity Association) and the Lethe Foundation (Treatment and Crisis Prevention for Personality Disorders in Children).

Environment

Protecting the environment is everyone’s business and LaForma is no exception. The controlled cutting of trees, the use of recycled materials and the optimization of the energy costs are essential conditions for LaForma in all aspects of our business dealings. LaForma reports that all our products meet the European condition of recyclability.

R & D

We have very strong ideas as to how a good furniture collection should look like, and that is why research and development is where it all begins at LaForma. Our philosophy is to offer design products and ensure good value for money. Betting on new technologies and new materials are key to renew our collections quickly and efficiently. Very tight quality control, both during the design phase as well as during mass production are key in keeping quality standards at the current high level. This allows us to offer quality products with all the required guarantees.